Lead generation and campaigns
Anyone can buy you views. Filling your sales pipeline is the hard part.
Here is how it usually goes. The ads run. The numbers look good. And your sales team still has nobody to call. The problem is almost never the ad. It is the offer inside it, the page people land on and what happens right after someone puts their hand up. As a lead generation agency in Dubai, ebs Digital builds all of it as one flow.
Four steps, and only one of them is the ad
- 01Impression → click
- 02Click → form
- 03Form → qualified
- 04Qualified → sale
Follow a thousand
people through it.
A lead is not something you buy off a shelf. It is a good offer, a clear path to it, and a follow-up that turns a click into a real chat.
Picture a thousand people seeing your ad. The first step drops most of them and that is normal. The last two steps are where you win or lose your money.
These numbers show the shape of a funnel, not a result we are promising. Your own four numbers are the first thing we measure, and each one improves on its own.
The four points where leads slip.
Every campaign has the same four weak spots. When results drop, it is almost always one of them. Finding the broken one costs far less than spending more.
And how we fix each one
A lead nobody rings is a cost, not a win. Most campaigns do not lose money on the ads. They lose it in the gap between the form and the call.
01Saw it but did not click
What happens
The ad looks great and still asks a stranger to book a demo with a brand they met three seconds ago.
What we do
We make an offer worth a stranger's details. A quote, a free check, a template, a booking. That goes in the ad instead of a cold demo.
02Clicked but no form
What happens
The click lands on your home page or a page made for people who already know you. Most of the visitors you paid for leave without doing a thing.
What we do
One page for each campaign that says exactly what the ad said, with the form at the top and no field you will not use.
03Form but no fit
What happens
Leads come in and sales says they are weak. Marketing says there are plenty. Nobody agreed what a good lead looks like, so both are right.
What we do
We agree what counts as a good lead with your sales team before we start, then score every lead against it on its own.
04Fit but no sale
What happens
A lead comes in on Thursday and gets opened on Monday. By then they have talked to two rivals and forgotten you.
What we do
We build the routing and first reply into the campaign so a lead reaches a real person in minutes instead of sitting in a shared inbox.
What happens in the first hour.
This is the cheapest fix on the whole page and the one most often left to luck. It needs no extra money. It just needs someone to plan the steps ahead of time.
- 0 minThe form fires. The lead is scored, tagged with the campaign that won it, and written into your CRM.
- 2 minAn automatic reply goes out that answers something — the price range, the next slot, the thing they actually asked for.
- 15 minIt reaches a named person rather than a shared inbox, with the ad they clicked attached to it.
- 60 minIf nobody has opened it, it escalates. A lead that waits a day has already spoken to somebody else.
A lead nobody calls is a cost, not a result.
Most campaigns are not losing money in the auction. They are losing it between the form and the phone call — in routing that takes a day, a first message nobody wrote, and a CRM that nobody is looking at on a Thursday afternoon.
Everything we build for you.
Not an unclear deal with a channel list. Eight parts built as one flow, because they only work as one flow.
- 01
The offer
What someone gets for their details and why it is worth it.
- 02
The audience
Your own customer data first, then the lookalikes built from it.
- 03
The ads
Search, social and paid, all aimed at one action not just reach.
- 04
The landing page
One per campaign, matching the ad and easy to change each week.
- 05
The form and tracking
Only the fields you need and every one measured.
- 06
The scoring
A clear line for what a good lead is, agreed with sales first.
- 07
The follow-up
Straight to a named person in minutes, with the campaign attached.
- 08
The report
Four numbers only. Saw, clicked, form, fit. Monthly and quick to read.
And all of it is yours. The audiences, the pages, the scoring and the data stay with you whether or not we run your next campaign.
What your pipeline
looks like after
Campaigns judged on what reaches your sales team, with the same four numbers every month.
01
Leads worth calling
Real details, context and a reason they got in touch.
02
A cost per lead you agree
Set before we start and kept to.
03
Four numbers, not forty
Saw, clicked, form, fit. That is the report.
04
A list that keeps earning
Every round leaves you better data than before.
Worked across
fintech · FMCG · hospitality · lifestyle · retail
botim
Campaign, motion and social launch for the fintech app.
alshifa
Social and campaign production for the FMCG brand.
Mal
Product launch, end to end.
Tree House
Brand and social presence, built from the ground up.
SOL Perfume
Brand and packaging.
ebs Digital is one of the top lead generation companies in Dubai with over 8 years of turning ad spend into real pipeline. We have run campaigns across fintech, FMCG, hospitality, lifestyle and retail. One team builds the offer, the page and the follow-up together so nothing falls through the loop.
Go deeper
Questions
we get asked
We use search, social and paid ads but the channel is our last choice, not our first. We start with the offer and the audience, then pick the channels that put it in front of the right people. Every channel points to one action, not just reach.
Most campaigns start bringing in leads within the first couple of weeks, once the ads, the page and the follow-up are live. The early days are about learning which offer and audience work best. After that we keep making it sharper so your cost per lead drops.
No honest team can promise an exact number because it depends on your offer, your market and your budget. What we do is a cost per lead agreed before we start, and four clear numbers every month so you always know what your spend did. If a step leaks, we fix it fast.
Yes. We send every lead straight into your CRM, tagged with the campaign that won it, so nothing gets stuck in a shared inbox. If you do not have a CRM yet, we help you set one up. Either way the tracking stays yours.
Strategy is the full plan across all your marketing. Lead generation is the campaigns built to bring in real leads right now. Many clients start with a strategy then run lead gen inside it, but you can take either on its own. The same team runs both so they line up.
Still not answered?Ask us directly
What channels do you use for lead generation campaigns?
We use search, social and paid ads but the channel is our last choice, not our first. We start with the offer and the audience, then pick the channels that put it in front of the right people. Every channel points to one action, not just reach.
How quickly can I expect leads after launch?
Most campaigns start bringing in leads within the first couple of weeks, once the ads, the page and the follow-up are live. The early days are about learning which offer and audience work best. After that we keep making it sharper so your cost per lead drops.
Do you guarantee a certain number of leads?
No honest team can promise an exact number because it depends on your offer, your market and your budget. What we do is a cost per lead agreed before we start, and four clear numbers every month so you always know what your spend did. If a step leaks, we fix it fast.
Can you work with your existing CRM to track leads?
Yes. We send every lead straight into your CRM, tagged with the campaign that won it, so nothing gets stuck in a shared inbox. If you do not have a CRM yet, we help you set one up. Either way the tracking stays yours.
What is the difference between Lead generation and your Digital Marketing Strategy service?
Strategy is the full plan across all your marketing. Lead generation is the campaigns built to bring in real leads right now. Many clients start with a strategy then run lead gen inside it, but you can take either on its own. The same team runs both so they line up.